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Snowdonia-Active was formed in 2001 in the aftermath of the foot and mouth crisis when it became clear that the outdoor sector needed to present a more consolidated front. With core funding from DEIN (Department for Enterprise, Innovation and Networks) we are constituted as a non-distributive limited company with the aim of supporting and developing adventure tourism and associated industries in Gwynedd, Ynys Mon and Conwy.

Snowdonia-Active has been closely involved with Welsh Assembly Government policies and strategies over recent years. Allied to this our work includes working with, monitoring, consulting and being consulted by key statutory bodies on issues as wide ranging as: CROW Act, Countryside Code, outdoor sector cluster development, business support, sector specific marketing, infrastructure developments, sector specific tourist information provision, health & safety issues, access to inland water, rural regeneration, environmental impact, insurance etc.

The sector knowledge and network that has developed as a result of this activity has left Snowdonia-Active uniquely positioned to carry forward the message of the importance of outdoor recreation, tourism and education in Wales. In a study commissioned by Snowdonia-Active, 'The Active Economy', the adventure tourism industry is estimated to contribute over £140 million/annum to north west Wales.

In support of the strategic aspects of our work we also deliver practical projects such as marketing and promoting north west Wales through the Snowdonia-Active website and attendance at a number of outdoor focused shows and exhibitions. We have also worked with community groups developing infrastructure, such as the new mountain bike trails at Penmachno.

To find out more visit and the document library at

01286 685502

Snowdonia Active's Website